Artist Strategy Coaching

Artist Strategy Coaching (ASC)

From the ground up. Finding a suitable strategy to help you along your quest to your dreams! 


It all started when...

I was looking for direction and help when it came to building the life of my dreams and learning how to become an actress. Where do I start? How do I get myself to LA or Cape Town? How do I get representation, an agent or manager? Which film school should I attend? The truth is there is no specific method because art is so subjective but I discovered that having a strategy and planning ahead to achieve results targeted specifically for me, my lifestyle and my growth as an individual and as an artist went a long way in helping me live my dream. That's what I offer, I offer the advantage of experience and strategy coaching, so that you don't always have to learn the hard way in this fiercely competitive industry. 

You can think of me as your mentor but really, I'm your coach AND friend. All I really care about is YOUR success from the inside out.

With a lot of help and encouragement, I finally figured out what I needed to do to get to where I am today. And after 6 years of being in the entertainment industry, I can happily say that I'm finally settled in Hollywood, Los Angeles at the age of 26. I was approved for a long term work visa, I have representation, I was a part of two of the biggest movies in 2018 (Black Panther and Avenger's: Infinity War), I was signed to one of Cape Town's biggest agencies (DNA models), I was signed with an incredible manager in South Africa, I assistant directed a Mercedes commercial, produced multiple short films, I recently started a production company CALM COLLECTIVE AND I'm married to an amazing partner who has added so much beauty to my life. So all in all it's been quite the journey! And I'm only at the beginning. My career moves have happened largely THROUGH UNDERSTANDING THE IMPORTANCE OF PERSONAL BRANDING, PLANNING, PERSONAL POWER and PROFESSIONALISM.

What is Artist Strategy Coaching?

If you're just starting out in your career or thinking about working in the entertainment industry then this is for you. Whether you're in the US, South Africa, or anywhere else in the world, there's no better way than to start through the help/coaching of someone who is already in the industry and has worked in various aspects of the industry.

How it works:

My coaching focuses on personal branding, strategic planning about the actions to start taking, building your personal power and clarity about how to be a professional artist at the different levels of your career as you go through them. My coaching is tailored to you and your specific needs in terms of your overall vision. I have an initial conversation with you and take a look at where you are and where you want to be. In my Hollywood home studio, I then gather all the information about you from what you've told me, provided to me, and what I can find about you online, and I work out a strategy with multiple ways that we can use to move your entertainment ambitions forward. I present all that I've put together and you have the ultimate decision about which direction you would like to go in next.  THE DIFFERENCE with my coaching form all other coaching is that it is specifically tailored to YOU! 

Let's talk costs:

The initial conversation is free and I talk to you about what I think would be best for you before moving on to putting together a strategy for you. After this conversation if I'm happy with your view of the discussion and if you're happy with how I work then that's when we move forward with a strategy at a cost of R900/$80 (starting off with a 50% deposit payment from you). I then set up a day to present the strategy to you and after a date is set the balance is due 24 hours before the date and time agreed upon. Presentations can take place over the phone or via Skype/Facetime/Whatsapp video call. The strategy that I put together will have various options of steps to take (tailored to your ambitions and current situation). You can choose to use your strategy plan on your own or continue to work through it with me as your coach. Whatever you choose, you get to keep a PDF format and video format of your PERSONAL STRATEGY PLAN!

Working through your strategy plan with me:

If you choose to work through it with me then that's when the packaged coaching sessions begin. After you and I choose what we think would be best for you based on the options from the strategy I put together, that's when the coaching really begins, the fun part. We continue working on building your personal brand and targeting your goals through a one time payment for 3 coaching sessions which will occur at different stages of your strategy plan. And for my clients who I coach, I make myself available for you to reach out to me via e-mail any time, with a guarantee to get back to you within 48 hours.

What I promise:

To make sure that the strategy I put together for you is well thought out, I consult with professionals already working in the entertainment industry, make-up artists, stylists, I consult with photographers and filmmakers to make sure that I put together a strategy tailored for you. I have my own experience through being an artist and having been managed as an artist myself, I also have an understanding of artist work visas (I can however not offer legal advise), I have knowledge about what you need from a film school to have an advantage after you graduate, all this to say that, I go far beyond what a manager would generally do because I'd be your coach and friend. I only work with people who I truly feel like I can help, I don't just take on any client because the time I put into putting together a strategy for you is serious work, I have fun with it but it's real to me. 

Personal Strategy Plans:

I suggest plans based on the information that I learn about you, however you're free to choose any plan.

1 year plan (R900/$80) - A strategy plan for the next 12 months. For Beginners, those taking their first steps in the entertainment industry.

2 year plan (R1500/$135) - A strategy plan for the next 24 months. For those already in the entertainment industry and/or have a good understanding of the business and need a sense of direction.

Coaching Sessions:

Coaching sessions and pricing are only discussed with clients.

If you're serious and you're ready to really get an advantage and have the tools you need to make something out of your entertainment industry goals and ambitions then fill out this form and I'll get back to you within 48 hours:

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